Marketing isn't just about pushing products or running ads. It's about understanding people - how they think, what they value, and why they make decisions. And when you're taking your business beyond your backyard, that understanding has to expand, too. What works in one city might fall flat in another. The messaging that connects in one region might completely miss the mark somewhere else. A national marketing strategy isn't just scaling up - it's about adapting, fine-tuning, and leading with intelligence.

I'm Keith Parnell, and this is Strategic CMO. Today, we're digging into what it takes to market at a national level - the strategies, the leadership insights, and the real-world experience that separate businesses that grow from those that actually dominate. Whether you're building a startup that's ready to expand or leading an establis ...