Straight Talk by Outside Business Journal

by Outside Business Journal

Discover what makes the $887 billion outdoor industry tick. Straight Talk takes you behind the scenes of this passion-based industry through candid, free-wheeling conversations with thought leaders, CEOs, and up-and-comers doing remarkable things in sustainability, diversity, equity, and inclusion, the specialty retail landscape, activism, marketing, and brand-building.
Marketing
Personal Journals

Podcast episodes

  • Season 1

  • Straight Talk with Ryan Gellert of Patagonia

    Straight Talk with Ryan Gellert of Patagonia

    S01 E01
    34:29

    In his first interview since taking the helm as CEO, Ryan Gellert talks to SNEWS about the future of Patagonia which, among other things, includes "making less product." In this edition of Straight Talk, Editorial Director Kristin Hostetter sits down for a candid Zoom conversation with Ryan Gellert, the new CEO of Patagonia. It's his first U.S. interview since taking the helm. Key takeaways include: Patagonia's search for a greener banking partner Gellert's belief that the company needs to make less product Hints at new revenue streams for Patagonia Gellert's short- and long-term goals for the company Gellert's take on how Patagonia needs to lean into racial justice