Most podcasters obsess over their intro and their content, then completely fall apart at the end. The outro becomes a rambling, cliche filled stumble toward silence. 'Take care everyone.' 'See you next time.' 'Okay, bye.' It's painful to listen to, and it leaves your audience with a weak final impression of an otherwise solid episode. In this episode, Jon makes the case for why your outro deserves as much attention as anything else in your show.

Here's something most people don't realize: a surprisingly high percentage of listeners who make it past the first few minutes actually stay for the whole episode. That means your outro has a real audience. You just might be wasting it. John breaks down four specific fixes: scripting your outro so it doesn't ramble, committing to one single CTA instead of listing six, cutting the filler cliches, and ...