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S01 E17 - How to export furniture and sell it to Starbucks. Tivoli from Ukraine, an exporter case study.
Start Global Insights by Dmytro Shvets
Can the tradeshows be an effective tool for your international expansion?Many would say – no. But it’s like in he old joke about pesto recipe “Your pesto recipe is bad, I did all what you wrote, but I didn’t have pine nuts, olive oil and basil, so I took peanuts, sunflower oil and parsley – nothing close to the real pesto souse” 😊In this ... See more
Hi, I'm Dmytro Shvets, your host and the star of Global Insights, where I interview experts in different countries about local business secrets and international expansion experience. Today my guest is Julia Lisovska, she is a sales director of the Ukrainian furniture company Tivoli and she also develops the brand of the company abroad. The company is successfully selling furniture all over the world in Europe, Asia, North and South Americas and today I will ask Yulia to share all the secrets of their international expansion. Hi, Yulia, welcome to the show. Hello, thank you. Yulia, you are quite long time already in the company, so you are working more than 10 years there. Could you tell us a short story of the company and the experience of the company, what does it do? So, we are more tha
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Keywords
international businessinternational salesexporterukraineexport case studyexport roadmapinternational expansion planfocus countrieslead generationfurniture
Start Global Insights by Dmytro Shvets