Customer Experience Management in Estonia. How to understand Estonian customers.

This time the guest of the show is Andrus Kotri, the customer experience expert from Estonia.

We will talk about the Estonian Market from the perspective of local customers and local business culture.

Andrus has more than 10 years of experience in understanding customers in all Baltic countries, and Estonia in particular, and 17 years of international business experience in Eastern, Northern and Northern Europe.

From the conversation you will know:

• What the customer experience management is and why it is important for your business.

• What you should start your business expansion with.

• How different the demand in Estonia and other countries is.

• Why you need to adapt your unique sales proposition to the local market.

• How to understand the local customers’ nee ...