Episode notes
In this episode of Start Global Insights, Maksym Pylypenko, the head of the sales department at Collar, a Ukrainian manufacturer of innovative pet products shares the insights from the company's global journey.
With a history dating back to 1995, Collar has grown from a small company into a global powerhouse with 500 employees and distribution to 78 countries. Maksym shares Collar's remarkable journey of international expansion, innovation, and resilience through the challenges of war.
Highlights from the episode:
- The strategic move from local to global: Why Collar chose to expand beyond Ukraine's borders.
- How Collar's commitment to innovation and quality set them apart in the international pet product market.
- The pivotal role of trade shows and industry meetings in building brand recognition a ...
Keywords
international businessinternational salesglobal markets strategyinternational expansionexporterexport case studyinternational business developmentglobal salesinterviewpet productsUkrainian exporter Pet marketCollar