How to enter Japan's retail market. Expert's insights. Part 2.

How to enter Japan's retail and start selling your goods in this country?

This is the second part of the interview with Rupert Sutton, Director & Partner Director & Partner at Weben Partners.

Rupert has more then 30 years of experience in working in consulting, marketing and sales in Asia and Europe, with biggest part of it of living and working in Japan.

In the Part 1 of our conversation we have discussed the intricacies of the Japanese retail market its structure and other channels to enter Japan with FMCG.

You may find the first part among previous episodes of the Start Global Insights.

In this episode we dive deeper to understand the algorithm of entering the Japan's market.

We have discussed:

• The complexities of traditional distribution channels in Japan.
• Explor ...