Episode notes
Almost all foreign experts Start Global Insights podcast interviews say this magical phrase to the exporters: Do your homework and research the market you are going to enter.
So, the next episode will be devoted to the topic of Market research.
The explainer is split into three easy steps that one should follow to complete systematic market research.
Here are some key points from the episode:
- Set clear goals for your market research. What do you want to achieve with your research? Do you want to understand the size of the market, the needs of your target customers, or the competitive landscape? Once you know your goals, you can tailor your research accordingly.
- Use a variety of sources of information. Primary sources, such as surveys and interviews, can provid ...