Pivoting in Business, the Short-Term Rental Market, Adapting to Motherhood, & the Future of Social Media with Steph Weber
Steph Weber is the CEO of The Weber Co, a branding + marketing company that has supported over 100 small businesses in building powerhouse 6 and 7 figure brands. Now she’s taking her years of experience and bringing them to the short term rental industry. With nearly 10 years of experience working as a brand and marketing strategist, Steph helps brands implement the strategy they need to build impactful, profitable businesses. = Steph lives in Indianapolis with her husband, Collin, and son, Eli. Together, they enjoy camping in the mountains, sleeping in a tent on top of their 4-Runner. She has a heart for adventuring and a passion for helping people make an impact through a memorable brand. This episode covers: How Steph got her start in influencer marketing and how she leveraged her experience in the branding industry Merging her love of branding with dreams of entering the short term rental business Goal setting and making manifestations a reality Accepting shifts in business as an entrepreneur and making pivots The difficult side of running a business- letting employees go, forgoing paychecks, and difficult decisions Entering the short-term rental industry as a branding expert Taking ownership of your short-term rental beyond AirBnB listings The benefits of moving away from third-party websites Controversy in the short-term rental industry Etiquette for short-term rental owners Building a business with her husband Working as a team toward long-term goals as a family Navigating conflict in long-term relationships Navigating a newborn and brand new business simultaneously Steph’s forecast for the virtual business space in 2024 and the shift away from curation and consumerism Returning to core values in business Connect with Steph @theweberco theweberco.com Check out her podcast, Hosted by the Webers
