Episode notes
In this episode of the Beyond the Shelf: The Product & Packaging Podcast, Laura Foti spoke with Carter Cast, Professor of Entrepreneurship at the Kellogg School of Management, best-selling author, and former CPG executive. Carter shares stories (successes and failures) as a marketing executive at PepsiCo, Blue Nile, and as the former CEO of Walmart.com. As the author of "The Right (and Wrong) Stuff: How Brilliant Careers are Made - and Unmade," he also shares why some careers get derailed and others soar.
Learn more about Beyond the Shelf: The Product & Packaging Podcast here: https://specright.com/beyond-the-shelf-podcast/
Keywords
marketing