S01 E03 - The Role of Marketing in Product Innovation, with Carter Cast

Beyond the Shelf: The Product & Packaging Podcast by Specright
In this episode of the Beyond the Shelf: The Product & Packaging Podcast, Laura Foti spoke with Carter Cast, Professor of Entrepreneurship at the Kellogg School of Management, best-selling author, and former CPG executive. Carter shares stories (successes and failures) as a marketing executive at PepsiCo, Blue Nile, and as the former CEO  ...  See more
May 03 2022
Keywords
marketingproduct innovation