In this episode of Beyond the Shelf: The Product & Packaging Podcast, Laura Foti chats with Matthew Wright, Founder & Executive Chairman of Specright about the evolution and complexities of the packaging industry. They discuss how Specright revolutionized Specification Management, empowering brands to control product and packaging data seamlessly. Wright shares his accidental entry into packaging, the chaotic challenges he faced, and the groundbreaking idea of creating spec books. The conversation covers sustainability's shift from voluntary to mandatory regulations, the critical role of data, and the significance of AI and actionable intelligence in supply chains. Wright emphasizes the importance of industry collaboration, academia involvement, and continuous learning.

The episode concludes with the announcement of a new podcast,  ...