Inside Mashreq’s CX Transformation: Building Banks People Actually Love with Rania Nerhal
Special Podcast Interview by Forbes Middle East
Episode notes
Inside Mashreq’s CX Transformation: Building Banks People Actually Love with Rania Nerhal Banking is no longer about transactions—it’s about trust, personalization, and experience. In this Special Podcast, Rania Nerhal, Group Chief Client Experience & Conduct Officer at Mashreq, reveals how one of the region’s most innovative banks is transforming from a financial institution into a lifestyle enabler. From AI-powered personalization to human-first service design, Rania shares how Mashreq is: • Embedding banking seamlessly into people’s everyday lives • Striking the balance between AI and the human touch across generations and why Mashreq’s diversity is its greatest asset • Building lifetime customer relationships based on trust and transparency • Elevating wholesale and retail banking to new levels of loyalty and engagement Rania takes us int ...