An integrated agency. A rare edge in the Chinese market. And a deep frustration with brand strategy that lives in a PDF.

Steph built Mulberry Marketing on the belief that brand is a system of belief not a logo set, not a colour palette, and definitely not a document that sits unopened in a Google Drive folder. Her edge is real: one of the only Australian agencies with genuine reach into the Chinese market through WeChat and Little Red Book. Her obsession is making sure strategy actually lives in the businesses she works with, not just in the work she delivers. She's candid about the harder parts of the journey. Growing a team, losing clients, scaling back, and sitting across from people she'd invested in and letting them go. She learned to separate ego from decision-making. She's still curious about everything.

IN THIS EPISOD ...