260 AFL games. Two new careers. One very clear sense of what comes next.

Brad Ebert spent the better part of two decades at the elite end of Australian football West Coast, Port Adelaide, 260 games. What he's built since says as much about his character as anything that happened on the field. Hey Diddle Wines started as a pipe dream with a Port Adelaide teammate. Phillips Coaching is where his purpose in the athlete transition space really comes alive. Together, they paint a picture of someone who made the most of football and was equally ready for what came after which, it turns out, is a far less common combination than it should be.

IN THIS EPISODE

The origin of Hey Diddle Wines pipe dreamer conversations, a winemaker from Rockford, and the decision to build something real rather than just lend a name to it Th ...