Felix Hoffmann has been inside Zalando's pricing engine. Now he's building the tools retail brands need to survive the AI.

We talked about what agentic shopping looks like these days, why European platforms are dangerously slow to react, and why asking "how do I use ChatGPT in my company" is completely the wrong question.

In this episode:

- Why 30–50% of online purchases already start with an AI conversation

- The real reason OpenAI paused agentic shopping (hint: Amazon)

- How product decisions — not just pricing — will be shaped by what AI assistants recommend

- Why Zalando is losing to Amazon

- The offline retail impact nobody's talking about yet

- Why predictive pricing beats LLM-based pricing for explainability and trust

- The chess computer analogy: why specialized AI b ...