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Delivering Value from Robotic Automation at Scale within Enterprise Organizations

Delivering Value from Robotic Automation at Scale within Enterprise Organizations

by SoftBank Robotics America
ManagementTechnology

The Value of the AI Orchestrator - Part 1, with Brady Watkins, President and GM

The level of investment in AI and robotics is happening at an unprecedented rate, and the market is demanding to see real returns on that value. Why do some investments turn into durable programs while others seem to fail out of the gate? Starting with the vision of its leader, Brady Watkins, President and GM of SoftBank Robotics America, speaks openly about how he has built a team, chosen partnerships, and led the organization to define meaningful value that ultimately benefits humanity. He also discusses how this has led to longevity in an industry that is riddled with failed startups. Hear how Watkins has led the organization to become one of the most successful AI Robotic Orchestrators in the United States. Discussion Highlights: Part 1 01:10: Brady Watkins Background and Introduction 06:00: Human and Robotic Interaction: Lessons Learned 08:28: Designing for Business Outcomes 12:32: What is an AI Orchestrator? 16:58: Where Digital meets Physical: The Opportunity 20:25: Walking the Talk on Partnership 23:31: The Evolution of the AI Orchestrator: What’s Next 26:39: Creating Durable Business Value 31:59: The AI Orchestrator is a Trusted Partner
E7
Sep 18, 2026
34:19
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