What Type of Social Media Content Builds Trust the Fastest?
Episode notes
This week's podcast episode features a Social SOS — a listener questioner! We dive into one of the most important questions for service providers and coaches: how do you build trust quickly on social media?
Spoiler: it's not about picking the "right" content type. It's about community content — content that makes your audience feel deeply seen.
In this episode:
🫶 Why the real foundation of trust isn't education, storytelling, or client wins — it's community content
📖 How to write content so specific that your audience feels like you read their diary
👀 The "7pm dread" example and why specificity converts way better than broad messaging
✨ Where to find the exact words your audience uses (even if you're a newer business)
🩷 How community content, educational content, and client wins work together to bring people in and convert them
Ready to create more community content? Steal these hooks:
✨ Me waiting for all the [IDEAL CUSTOMER]s to find me so I can show them my [PRODUCT/SERVICE] so they can [OUTCOME/FEELING THEY’LL GET]
✨ Respectfully, if you’ve never [THING YOU & YOUR AUDIENCE HAVE TO DEAL WITH] then I don’t want your [NICHE/INDUSTRY] advice
✨ POV: You’re a [HOW YOUR AUDIENCE DESCRIBES THEMSELVES] and started [TIP YOU’RE GIVING THEM] and now [OUTCOME/BENEFIT]
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☆ Learn how to create community content that stops the scroll with the Social Goals course: https://socialkatmedia.com/social-goals?utm_medium=podcast&utm_source=social-goals
☺ Connect with Kat:
* Instagram: https://www.instagram.com/socialkatmedia/
* Threads: https://www.threads.net/@socialkatmedia
* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/
☺ Free Resources to Help Your Small Business:
https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals