Episode notes
Black Friday is one of the noisiest times on social media—but that doesn’t mean you have to run a sale to be heard. In this episode, Kat breaks down powerful strategies for both participating in and opting out of Black Friday promos without sacrificing connection, sales, or your sanity. Whether you're launching your biggest sale of the year or skipping it entirely, you’ll learn how to show up intentionally, tell your story, and engage your community without burnout. Plus, Kat shares personal insights on planning around your energy levels, repurposing high-performing content, and making sure your marketing is human-first and strategy-led.
🎄 Covered in this episode
Why not having a Black Friday sale can be a marketing opportunity
How to share your “why” with your community (sale or no sal ...
Keywords
Social Media StrategySmall Business MarketingInstagram Strategyinstagram marketinglocal business marketingInstagram ReelsBlack Friday