Episode notes
High Powered Affiliate Marketing: The Truth They Don't Tell You | Peter Kazan #social333podcast #178
In this episode of the Social 333 Podcast, host Chris D. Bentley sits down with Peter Kazan, founder of Atlantic Tech, a data intelligence and high-powered marketing agency, to discuss digital marketing, affiliate marketing, audience targeting, AI, and building a scalable business. Peter explains how Atlantic Tech uses customer data and behavioral insights to create targeted marketing campaigns for medium and large businesses, particularly in e-commerce, entertainment, blockchain, and real estate. The conversation explores how programmatic advertising, retargeting, Meta ads, and niche ad networks can help businesses reach highly specific audiences.
Chris and Peter also discuss the changing influencer industry, the importance of promoting quality products, and why marketers need to be careful about the brands and products they represent. They dive into how AI tools like ChatGPT and Claude are changing marketing, research, coding, and everyday problem-solving, as well as the lessons Peter has learned while growing a global team of independent contractors. The episode also highlights the importance of staying adaptable in business, making intentional decisions as a company grows, and being willing to change direction as new opportunities emerge.
✅ How data intelligence can improve digital marketing campaigns
✅ Using customer behavior to build more targeted audiences
✅ How programmatic advertising and retargeting work
✅ What is working in digital marketing and affiliate marketing
✅ The role of Meta ads and audience testing
✅ Why product quality matters in affiliate marketing
✅ How the influencer industry is changing
✅ How AI is transforming marketing and business operations
✅ Using ChatGPT and Claude for everyday business tasks
✅ Lessons from scaling a global team
✅ Why businesses need to stay flexible and adaptable
✅ The importance of making intentional decisions as a company grows
📌 CHAPTERS
00:00 – Intro
00:06 – Meet Peter Kazan
00:30 – Atlantic Tech & Its Target Audience
01:05 – Building Marketing Campaigns
02:05 – Using Data to Target Audiences
03:43 – How Blockchain Ads Work
05:54 – What’s Working in Digital Marketing
10:42 – Building Atlantic Tech
11:40 – AI, YouTube & Influencer Marketing
14:16 – AI Tools & Everyday Business
15:39 – Lessons From Building a Business
17:20 – Finding Your Business Purpose
18:25 – Entrepreneurship, Failure & Resilience
21:14 – Where to Find Peter & Atlantic Tech
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