Welcome to the first episode of our podcast.

Today, we discuss why SMS marketing is becoming a powerful growth and retention channel for e-commerce brands.

Our guest, Piyush, founder of Kubbly, explains how brands can use compliant data, personalization, AI agents, automation, and attribution to make messaging feel valuable instead of spammy.

Show Note:

00:25: Guest Introduction

02:24: What is SMS marketing?

05:40: SMS marketing vs. Email marketing

09:19: New trends in SMS marketing

15:37: How to convert your customers to SMS

21:49: How to get started with SMS

24:23: What services does Kubbly provide?

26:43: The international market landscape

29:46: Final suggestions for brand owners

Kubbly - messaging commerce platform:

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