Conversations with the Creators - St. John's University

Conversations with the Creators - St. John's University

by Neil Feinstein

Marketing Careers

Season 2

Episode 2: The Reality of Being an ‘Other’ in a Room - Valerie Graves

Meet Valerie Graves, Public Speaker, Author, and Creative Consultant. Hear how Valerie put the best face on the truth and took on the challenge of being a black woman in a white man’s advertising world in order to become the first black female CCO of a major agency.

Episode 1: Creative + Data = A Collaborative Beast - Lincoln Bjorkman

Meet Lincoln Bjorkman, Chief Creative Officer at Rauxa. Hear Lincoln talk about his superpower—using data to inspire creativity so he can deliver advertising that consumers want.

Season 1

Episode 7: Luxury Skincare, Doritos Locos Tacos, and Mulch - Marisa Thalberg

Meet Marisa Thalberg, Executive Vice President, Chief Brand and Marketing Officer at Lowe’s Companies, Inc. Hear how Marisa paired fresh thinking with institutional knowledge to discover the importance of humility, resilience, and empathy. The end goal: get consumers to evolve beyond their traditional ways of thinking.

Episode 5: “What's your side hustle?” - Shelly Palmer

Meet Shelly Palmer, digital transformation expert, leader, and pioneer. Hear about Shelly’s experience with unveiling breakthrough technologies and how innovators turn their passion projects into the next big idea. https://www.linkedin.com/in/shellypalmer/

Episode 4: How an Influencer Makes Money - Hiro Landazuri

Meet Hiro Landazuri, founder of Body Smart Yoga and social media creator. Hear how Hiro tripled his Instagram followers over the pandemic using a new approach to Instagram videos, consumer psychology, and his authentic voice. https://www.actionhiro.com/ https://www.instagram.com/actionhiro/

Episode 3: TikTok Boom: Driving and Inspiring Action on TikTok - ATTN:

Meet Taryn and Clare from ATTN:, a content creation and storytelling agency. Hear how Taryn Crouthers, COO, and Clare Stein, Executive Creative Director, are helping brands create a dominant presence on TikTok and how their in-office TikTok studio has opened new opportunities for original content. https://www.attn.com/ https://www.tiktok.com/@attn

Episode 2: Behind Closed Doors: What Award Show Judges Are Really Saying - Walter T. Geer III

Meet Walt Geer, Executive Creative Director, Experience Design for VMLY&R. Hear the story of his accidental journey to creativity. Walt also discusses the make-or-break power of awards, and the built-in biases of some jury members. https://www.linkedin.com/in/3rdgeer/

Episode 1: First Stop, Queens. Next stop, Hollywood - Scott Donaton

Meet Scott Donaton, Chief Marketing Officer at Hulu and St. John’s CCPS graduate. Hear Scott discuss his journey to Tinseltown, the importance of brand storytelling, and why Hulu is at a pivotal moment right now. https://www.linkedin.com/in/scott-donaton-a66ba4/

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