Episode notes
We're celebrating ONE YEAR of Signature Ways! To mark the milestone, Savanna sits down with Jason Abrams, Chief Industry & Strategy Officer at Keller Williams and host of the Millionaire Real Estate Agent podcast, for a conversation that will change how you think about social media.
Jason shares how he went from almost selling women's shoes to building the largest pro athlete relocation business in the country, complete with an HGTV show. Then he gets into what every agent needs to hear: social media isn't a marketing machine. It's a connection machine.
In this episode, you'll learn:
- Why the best business model is built around what you actually enjoy doing
- How to turn followers into relationships and relationships into clients
- Why DMs and comments are the most powerful content you can create
- The coffee shop strategy one agent uses to connect with ideal clients
- Whether you need a separate business and personal page
- Why the opposite of distraction isn't focus, it's traction
Jason's book picks: The Untethered Soul by Michael Singer, Talk Triggers by Jay Baer, and Iconic by Scott McKain.
Follow Jason on Instagram: @therealjasonabrams
New episodes of Signature Ways drop on the 1st and 15th of every month.
Signature Agent Services is a transaction coordination, database management, and marketing company for real estate agents. We partner with you to give you your time back so you can focus on what actually grows your business.
Website: https://www.signatureagentservices.com
Book a call: https://calendly.com/savanna-signatureagentservices