Why Side CEO Guy Gal Believes Rea...

Why Side CEO Guy Gal Believes Real Estate Will Always Come Back to Local Brokerages

NOISE vs SIGNAL by Inman by Tom Bohn
S1 · E10
Sep 24, 2026
37:13

Episode notes

In this episode of NOISE vs. SIGNAL by Inman, Tom Bohn sits down with Side CEO Guy Gal at Inman Connect San Diego to discuss his view that the future of real estate belongs to local, independent brokerages.

Gal makes the case that real estate works best at the community level and explains why he remains skeptical of the industry’s current push toward consolidation. He also shares how Side is helping teams build companies under their own brands and where he sees AI fitting into the next phase of the industry.

The episode closes with NOISE vs. SIGNAL, where Gal weighs in on the future of NAR, agent count and what AI could mean for the way people work.

Connect with Guy Gal and Side:

Side Website: https://www.side.com/os/

Guy Instagram : https://www.instagram.com/https://www.instagram.com/iamguygal/

Side Instagram: https://www.instagram.com/hello_side/

Side Facebook: https://www.facebook.com/SideRealEstateCommunity/

Guy LinkedIn: https://www.linkedin.com/in/guygal/

Side LinkedIn: https://www.linkedin.com/company/siderealestate/

Side Youtube: https://www.youtube.com/@SideCommunity

Connect with Tom Bohn & Inman:

Tom Bohn IG: https://www.instagram.com/thetombohn/

Tom Bohn LinkedIn: https://www.linkedin.com/in/tombohn

Inman Website: https://www.inman.com/

Inman Youtube: https://www.youtube.com/playlist?list=PLOoTnCGZxXJo

Inman X: https://x.com/Inman

Inman IG: https://www.instagram.com/inmannews

Inman LinkedIn: https://www.linkedin.com/company/inman-news

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