In this episode of the Sheffield's Hidden Gems podcast, our guest is Darren Forde, CEO & Founder of Samdai(pronounced 'same day').

Founded in 2020, at the height of the Covid-19 global health pandemic, the business offers a same-day delivery service for fashion and beauty purchases in Sheffield. Samdai deliveries are quicker than those place online with local stores using national courier services.

Initially, the business focused on offering a solution to the pain experienced by local business owners whose customers were no longer going into stores. At the same time, businesses could not reach their customers.

Partnering with Samdai helped businesses to stave off closure and customers to have quicker deliveries of purchases made with lo ...