Intention Without Attention Is Just Wishful Thinking

We all set intentions. Few of us build the conditions to keep them. In this episode, Dr. Stephen Ginsberg breaks down why good goals fail — and why willpower is rarely the real problem.

The culprit? Your environment. It wasn't designed by you, for you — but it's shaping your behavior every single day, whether you're paying attention or not. Billion-dollar retailers already know this. The question is whether you'll start using it to your advantage.

Dr. Ginsberg shares the simple systems he uses to keep his own intentions front and center — from a whiteboard next to his toothbrush to a Sharpie on a golf glove — and explains why these aren't gimmicks. They're environmental design.

In this episode:

• Why hope is a terrible strategy  ...