In this special on-location edition of Marketing Minutes by Scuba Diving Industry Magazine, Britain Cline reports from the Scuba Show 2026 in Long Beach, California, where he sits down with Victoria from NAUI to discuss what’s new with the organization and how it’s evolving.

Victoria shares her experience attending her first Scuba Show and her role in helping grow NAUI’s social media presence—an area of increasing focus under new leadership. By connecting with a younger generation of divers and instructors, NAUI is expanding its reach and building stronger engagement across the industry.

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