In this special on-location edition of Marketing Minutes by Scuba Diving Industry Magazine, Britain Cline reports from the Scuba Show 2026 in Long Beach, California, where he sits down with Clark Ross and Jean Henry, co-directors of the American Water Sports Association.

Clark and Jean share their pioneering role in developing kayak diving, a unique crossover activity that combines paddlesports with scuba diving. Drawing on decades of experience—including work with Ocean Kayak to develop sit-on-top dive kayaks—they explain how this hybrid approach has evolved into a practical and growing segment within the dive industry.

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