12/15/23 - Part 1 - Santa Cruz Me...

12/15/23 - Part 1 - Santa Cruz Metro Board Meeting

Santa Cruz County Transit and Transportation Agency Meetings... by Keith Bontrager

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121523 Part 1 - Santa Cruz Metro Board Meeting - transcript summary

This is an AI generated summary of the transcript:

In a recent meeting, Chair Kalantari-Johnson announced the approval of reclassification requests for two key positions at Santa Cruz Metro: Marketing and Communications Director, and Customer Experience Manager. The CEO, Michael Tree, initiated a classification study for the Marketing Director position, leading to its expansion. This role now encompasses planning and coordinating marketing and communications programs, including media relations and branding. The adoption of this reclassification requires additional funding: $19,000 in fiscal year 2024 and $40,000 in fiscal year 2025.

Director Donna Lind expressed support, believing the investment would quickly pay off, citing the marketing department's effectiven ... 

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