How to Build a $55 Million Busine...

How to Build a $55 Million Business by Dumbing It Down | Kory Rykman, Allstate Agency Owner

Say it Better with Lasada Pippen by Lasada Pippen

S1 · E2

Apr 16, 2026

48:02

Episode notes

Welcome back to the Say It Better podcast. This episode is one you are not going to want to sleep on. I sat down with my friend Kory Rykman, an Allstate agency owner managing over $55 million in annual recurring premiums across multiple locations in the Southeast. He is a two-time MVP and Best in Company Award winner for Allstate, and the way he thinks about sales, leadership, and building a business is something every entrepreneur needs to hear.

Kory's story starts with immigrant parents, a dream, and a taste of what was possible. From chasing a dentistry degree to selling software to hospitals, to watching his wife's insurance comp plan and deciding to bet on himself, Kory has built something serious. And the through line in everything he does comes down to one thing: keep it simple.

This conversation goes deep on what it really takes to build and scale a business, delegate without losing momentum, and sell in a way that actually connects with people.

In this episode we cover:

How Kory simplifies complex insurance products into language that actually closes deals
Why he was the bottleneck in his own business and what he did about it
The mindset shift that took him from grind mode to building a team that runs without him
How he spends $190,000 per month in marketing and what that investment looks like
His approach to lead generation including mail, internet leads, and high-intent prospects
Why young entrepreneurs fail by underestimating how big they can actually be
The books that shaped how he sells, leads, and thinks about long-term wealth

Kory is the real deal and this conversation will push you to stop overcomplicating what you are building and get out of your own way.

➡Learn more about Kory:

https://www.facebook.com/koryrykman

https://www.linkedin.com/in/koryrykman/

https://www.instagram.com/kory_mcfly?igsh=MThvZHNieDEwenkwbQ==

https://m.youtube.com/@kory.rykman

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