Jeff Smith and Carson Odegard sit down with Alex Keil, president of DEMERBOX, to unpack how a garage-built, Pelican-case speaker turned into a made-in-USA workhorse for hunters and outdoor crews. From Zac Brown’s early buy-in to today’s South Florida build shop, Alex walks through durability tests (yes, trucks and shotguns), smart features like USB-C/A charging, true ported sound with a waterproof plug, 40-hour battery life, and why the team still repairs your unit years down the road.

What you’ll learn

• Origin story, built for abuse — TV-set audio tech meets Pelican cases; Zac Brown helps scale; U.S. assembly keeps it tough and fixable.
• Real features that matter — ported audio you can plu ...