Pricing as a journey: secret to s...

Pricing as a journey: secret to scaling bootstrapped SaaS with Vova Feldman @Freemius

saas.unbound by Anna Nadeina
S5 · E47
Nov 10, 2025
01:06:27

Episode notes

aas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

In episode #47 of season 5, Anna Nadeina talks with Vova, founder of Freemius, an all-in-one platform for payments, subscriptions, and taxes, helping you sell software globally while focusing on building great products.

----------- Episode's Chapters -----------

0:00 — Introduction to Freemium and Vova

1:47 — Origin Story: From Side Project to Business

4:40 — Early Customer Acquisition Challenges

9:36 — Evolution of Pricing Strategy

14:08 — Recent Pricing Changes and Growth Model

22:12 — Building and Nurturing the Community

31:01 — Hiring Strategy and Team Building

39:29 — Expanding Beyond WordPress

46:05 — Implementing AI in Business Operations

57:27 — Biggest Wins and Lessons Learned

Vova Feldman - https://www.linkedin.com/in/vovafeldman/

Freemius - https://freemius.com

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