Episode notes
saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.
In episode #38 of season 5, Anna Nadeina talks with Jordan Crawford, founder of Blueprint, modern GTM playbooks for early-stage startups.
--------------Episode's Chapters----------------
00:00 — Introduction & Welcome
00:35 — Meet Jordan & Blueprint
01:33 — The Power of Messaging at Scale
04:14 — Types of Campaign Messages: PQS & PVP
11:28 — Deep Dive: Rewardful’s Use Cases
18:22 — Building the Ideal Customer Profile
26:07 — Data Sources & Market Research
32:06 — Affiliate Intelligence & Poachability
41:21 — Scaling Campaigns & Value-First Outreach
50:58 — Pre vs. Post Product-Market Fit Strategies
56:52 — Closing Thoughts & Next Steps
Jordan - https://www.linkedin.com/in/jordancrawford/
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