We are incredibly lucky to host a true legend and icon in the strength and conditioning business, Kevin Yoxall (aka Yox).Join us for a deep dive into Yoxall's extensive coaching career from TCU and UCLA to Auburn, his transition to a sales role with Dynamic Fitness and Strength, and the evolution of his training philosophy. He shares invaluable advice for young coaches, including why to avoid the "performance coach" title, the power of strong relationships, and his unwavering belief in mastering the basics and proper technique over overcomplicating training. Yoxall also discusses his experience coaching diverse sports, managing interns, and the powerful "why" that drives his passion for developing athletes into responsible adults.

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