Jai Humble joins Target Talk to talk about the different roles she moves between and which one feels most present right now. She reflects on growing up in San Diego, the music and sports that shaped her early mindset, and what pushed her to make the move to Dallas. We talk about how those experiences continue to influence how she creates and how she shows up as both an artist and a business owner.

We also get into her upcoming project, her approach to balancing creativity with entrepreneurship through Jai Humble Entertainment, and how community plays a role in everything she builds. Jai opens up about staying motivated, unlearning old habits, and what she wants people to understand when they hear her music for the first time.

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