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Retail Insights

Retail Insights

by Multimedia Plus, Inc.

Season 4

Retail practice at scale with AI roleplay

AI Role-Play Is Not the Training. It’s the Practice the Training Was Missing. https://multimediaplus.com/ai-role-play-is-not-the-training-its-the-practice-the-training-was-missing/ Blume, B. D., et al. Research on training transfer and the application of learned knowledge, skills, and attitudes to workplace performance. Human Resource Development Review / related systematic review literature, 2025–2026. https://www.sciencedirect.com/science/article/pii/S136656262500035X Ericsson, K. A. “Deliberate Practice and Acquisition of Expert Performance: A General Overview.” Academic Emergency Medicine, 2008. https://pubmed.ncbi.nlm.nih.gov/18778378/ Gegenfurtner, A., et al. Meta-analytic research on learner-centered professional training, including practice, feedback, and role-play. Educational Research Review. https://www.sciencedirect.com/science/article/pii/S1747938X11000157 Simulation-based communication training literature reviewing repeated practice, feedback, and skill development in realistic scenarios. PMC / National Library of Medicine. https://pmc.ncbi.nlm.nih.gov/articles/PMC8990192/ Recent survey research on controllable text-to-speech systems, including advances in emotional expression, prosody, timbre, and speaking style. Proceedings of EMNLP 2025. https://aclanthology.org/2025.emnlp-main.40/ Research on fine-grained emotional control in expressive speech synthesis, including emotion intensity and mixed emotional states. arXiv, 2024. https://arxiv.org/abs/2410.00316 McGaghie, W. C., et al. Research on deliberate practice and mastery learning emphasizing measurable standards, feedback, and repeated performance improvement. Medical Education / simulation-based mastery learning literature. https://pubmed.ncbi.nlm.nih.gov/26375272/

Why More Training Content Is Making Retail Training Worse

Why More Training Content Is Making Retail Training Worse https://multimediaplus.com/why-more-training-content-is-making-retail-training-worse/

Why Associates Stop Trusting Corporate Communication

Why Associates Stop Trusting Corporate Communication https://multimediaplus.com/why-associates-stop-trusting-corporate-communication/

Your Stores Don't Have a Communication Problem. They Have a Comprehension Problem.

Why Communication Metrics Are Misleading and Why Understanding Is the Real KPI https://multimediaplus.com/why-communication-metrics-are-misleading-and-why-understanding-is-the-real-kpi/

Why Cheaper Gas Pressures Store Execution

Gas Prices Are Easing. Can Retailers Finally Catch Their Breath? https://multimediaplus.com/gas-prices-are-easing-can-retailers-finally-catch-their-breath/

Season 3

Solving the Product Video Scalability Gap

Home Improvement Retailers Have a Product Video Problem https://multimediaplus.com/home-improvement-retailers-have-a-product-video-problem/

Cinematic Roleplay for Retail Training

Scenario-Based Retail Training Works. MMP AI Studio Finally Makes It Scalable https://multimediaplus.com/scenario-based-retail-training-works-mmp-ai-studio-finally-makes-it-scalable/ MMP AI Studio https://multimediaplus.com/ai-studio/

Closing the Retail Operations Feedback Loop

The Rise of Closed-Loop Retail Communication https://multimediaplus.com/the-rise-of-closed-loop-retail-communication/

How Physical Stores Save Online Brands

Harvard Business Review, The Comeback of the Physical Store—and What It Means for Your Business https://hbr.org/2026/04/the-comeback-of-the-physical-store-and-what-it-means-for-your-business

Instant Training Videos From Product URLs

AI Video Is Showing Up at Retail Technology Show. The Workflow Hasn’t Changed. https://multimediaplus.com/ai-video-is-showing-up-at-retail-technology-show-the-workflow-hasnt-changed/ Retail Technology Show https://www.retailtechnologyshow.com/

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