In this episode, I sit down with Salvador Dominguez, an avocado ranch owner, labor contractor, and global industry expert whose story embodies passion, innovation, and community impact. Born in Jalisco, Mexico, Sal immigrated to the U.S. as a child, and got his first job as a ranch laborer at Limoneira Ranch. He shares his journey from immigrant farmworker to successful avocado grower and industry leader, including serving as Chair of the Hass Avocado Board and California Avocado Commission.

We discuss how the avocado industry has evolved, including research revealing its many health benefits, as well as the challenges farmers face when deciding between organic and conventional practices. Sal shares his belief in sustainability, going beyond farming techniques to mentoring the next generation of immigrant farm workers and creating opportuni ...