Most businesses are handing thousands of dollars a month to marketing agencies that start from scratch every time, run ads at 2 am to nobody, and load 1,200 keywords when 50 would do the job.

Joshua Ramsey has spent over 20 years as a fractional CMO running campaigns across 15 industries, and he's seen every way a marketing budget gets quietly wasted.

In this episode, we break down how to hold agencies accountable, what your AdWords account should actually look like, and why following AI for your marketing strategy may be the most expensive mistake you make in the next two years.

About Ready Set Exec: Founded by Managing Partners Patrick Shea and John Pezoulas, Ready Set Exec is a premier North American executive leadership recruitment firm specializing in Sales, Marketing, Human Resources, and Operations. We re ...