The Best Competitive Ad Campaign ...

The Best Competitive Ad Campaign (LIVE at Compete Week 2024)

Ready for Launch by The Compete Network by Klue
S1
Nov 20, 2024
44:12

Episode notes

In this LIVE episode (recorded during Compete Week 2024) Andy, Jason and Tamara compete to present the best competitive advertising campaign 'launched' by one company against another.

REMEMBER, this show is a competition, so someone will be crowned winner at the end: whoever presents the best case for their product.

CREDITS:

Hosts: Andy McCotter-Bicknell, Tamara Grominsky and Jason Oakley

Producer: Grayson Ottenbreit

Editor: Stephen Despins

The Compete Network by Klue is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps to product marketing at a Fortune 500, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

TIMESTAMPS:

(00:00:00) Introduction

(00:04:32) Apple’s ‘Get a Mac’

(00:15:35) Avis’ ‘We’re Only Number 2’

(00:25:45) Google’s ‘#bestphonesforever’

(00:40:15) And the winner is…

Keywords

product marketing
marketing
Apple
Google
Avis
Advertising