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Change Management, Operations, and SEO ft Tess Voecks

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Episode notes

In episode 112, Tess Voecks of Local SEO Guide joins the show for a discussion about the importance of project management and how it relates to SEO.

Tess emphasizes the need for businesses to organize themselves effectively before starting any project and highlights a few common mistakes that businesses make in their operations.

We also chat about why communication is a superpower in project management and the need to identify and manage potential risks to ensure project success.

(0:00) Intro

(1:25) Why is Project Management Important?

(2:50) Why Project Management Matters for SEO

(6:40) Organizing Your Business Before You Start

(8:43) What Do Most Businesses Get Wrong About Operations?

(11:14) Adaptability and Communication

(15:05) Risk Mitigation

(18:01) Change Management

(20:15) ... 

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