Meet Virginia Lynn Peterson – founder of Swoop, a loungewear and intimates line redefining comfort and confidence.

As a nurse, Virginia worked endless 12-hour shifts and struggled to find a bra that could keep up. Instead of settling, she designed her own—and from that moment, Swoop was born.

Her brand is built on authenticity: her models are her fellow nurse friends, her photographer Krista Kandrick is also a nurse, and her mission is rooted in empowering women through pieces that truly work for their lives. Virginia’s vision and grit have taken her all the way to being named a 2025 Tory Burch Fellow—one of only 50 women chosen out of thousands across the country. We loved talking with Virginia about turning necessity into innovation, building a business with heart, and what’s next for Swoop.

Tune in to our conversation—y ...