Deny Yourself | Matthew 16 | Luke 9

In the Bible, denying yourself means surrendering your primary allegiance to your own ego and desires. It is the call to lay down self-centered living, prioritize God’s will, and follow Christ.

You can read Jesus’s exact command in Matthew 16:24-25 and Luke 9:23, where He challenges followers to "deny himself, take up his cross daily, and follow me".