Tim has been CrossFitting for more than 13 years. It's a big part of his daily rountine, beginning at 5AM! He's also the COO and President of Calbee Snacks. We talk about the food business, what IS a processed food? How food companies get shelf space. All about CrossFit "snack food" millionaires: RxBar, Perfect Bar, FitAid and more! And, we get into the recent acquisition of Thorne supplements by Proctor and Gamble. Will they change?