Meet Jennifer!

In this episode, Zane sits down with Jennifer Green, founder and partner at Jade Consulting, to explore what it really takes to build a people-first, scalable accounting firm.

Jennifer shares the story of how she got started in accounting after an unexpected layoff in investment banking, and how that early experience shaped her approach to leadership, flexibility, and business ownership. She explains how Jade Consulting grew from a solo practice into a fully remote team of 15 women across Canada, serving scaling entrepreneurs with bookkeeping, accounting, payroll, sales tax, and financial reporting support.

The conversation also dives into the firm’s merger journey, the importance of systems and processes, and how cloud accounting changed the role of accountants from paper-pushers to trusted advisors. Jenn ...