This episode examines one of the most important lessons from Target Canada: bad data can break a business. Product dimensions, vendor information, units of measure, tariff codes, item descriptions, and other data elements affected purchasing, warehousing, replenishment, and shelf availability.

The episode argues that “boring” data work was actually mission-critical. PMs must learn to treat data readiness as a major launch dependency, not a background task.

Key PM Questions:

Who owns data quality?

What does “clean enough” mean?

How should data readiness be tested before launch?