Commerce Content and Working With Wirecutter with Leilani Han

Profitable Performance Marketing by Jamie Birch

Episode notes

Leilani Han is the Executive Director, Commerce of Wirecutter, a division of the New York Times. Her career path is rather unique: she started out working for several start-ups where she was exposed to affiliate marketing, then found herself at a top tier network, Commission Junction, and then went on to work at Wirecutter. She's seen the industry from multiple vantage points including affiliate/publisher, advertiser, and network. That perspective brings a lot of enlightening learnings that I think you'll find super helpful no matter what side of the ball you play on.

In our conversation we cover:

  • Commerce Content

  • Leadership principles

  • Changes to leadership during and after the pandemic

  • Employee development, what it is and how she does it

  • The importance of intentional ... 

 ...  Read more
Keywords
inclusioncontent affiliatecommission junctionleilani hanwirecutter