Don Batsford Jr. - Let People Be People, Let Computers Do Division - The universal truths in digital marketing on the Profitable Performance Marketing Podcast.

22 year digital marketing vet, Don Batsford Jr., is today’s guest on the Profitable Performance Marketing Podcast. I met Don while he owned and operated 31 Media, a search agency and one of the best known search affiliates in the space.

Currently Don is Head of Industry at Google, working with some of the largest advertisers in the space. He and his team help them optimize their campaigns across Google’s products.

Don and I talk about the 3 universal truths, action items marketers can take, the impact of machine learning on our world and on our marketing and some key leadership lessons he has learned over the years. You are going to love this episode.

You can contact don at Linkedin and