Episode notes
In this episode of Prof to Prof, Marcia Gomez, veteran communications professional, president of Black Canvas Communications, and full-time lecturer at the University of Miami School of Communication, delivers an actionable road map for integrating generative AI into marketing and public relations courses. Addressing common faculty concerns around academic integrity and student critical thinking, Marcia explains why educators must get ahead of AI usage by positioning intelligent systems as collaborators rather than ghostwriters. She introduces her custom-built PRESS framework (Position, Request, Explain, Style, Structure) designed to help students write context-rich prompts that drastically reduce hallucinations and elevate creative output.
Designed for business, marketing, and communication instructors, this presentation provides plug-and-play classroom exercises that can be implemented immediately. Learn how to run fast-paced visual mood board challenges, direct AI client simulations, execute release-and-rewrite editing drills, and instill rigorous fact-checking habits in your students. Marcia emphasizes that while AI can rapidly generate initial drafts, human judgment, professional ethics, and authentic voice remain irreplaceable skills in modern communication education.