SochCast Ep 2 - Customer Journey Maps - feat. Aatir Abdul Rauf

SochCast by Product Soch by Abdul Ghaffar

Episode notes

Abdul and Aatir discuss how easy it is for Product Managers to become immune to the little flaws in their product over time & tactics to overcome that. They unpack how company culture plays a part in the extent of product discovery that will be conducted. They also touch upon how Customer Journey Maps can help you identify weak links in your product & pursue innovative solutions.

About the guest

Aatir Abdul Rauf is the Director of Product Marketing at vFairs. He has 12+ years of experience in the Product Management world with contributions at Pakwheels, Yallamotor, Bayt.com, Talentera & now vFairs. He regularly writes on Product Management & Marketing topics on LinkedIn.