Some women build businesses. Some women build solutions that change lives.

And some women do both — while still showing up as mothers, partners, and everyday humans navigating the real rhythm of life.

In this episode, I sit down with Lindsay Friedman, a four-time business founder whose work is helping families across the USA navigate one of life’s most complex and emotional realities: long-term care for family elders.

Her work combines heart, passion and a whole lot of purpose. But behind it all is a very real, very everyday woman figuring out daily balance with all of who she is.

When we recorded this conversation, she was nine days away from leaving for a family vacation… which meant the very real entrepreneurial dance of wrapping up work, holding the team, moving big projects forward, and making space ...