Catherine was a real pleasure and easy guest. In this conversation we dive into leveraging your existing experience to start a business and finding your zone of genius therein. AND we get into all kinds of QUIZ elements as a lead generator for your business!

Personally I tried quizzes and fell flat but after this episode I feel empowered and willing to try again because its fun, easier than I thought and has potential for meaningful growth! (Pre-qualify your leads as Catherine says!).

Catherine was commuting upwards of 3 hours per day in her 30+ year corporate career in market research. Finally enough was enough and she started exploring other ways to bring in revenue. Network marketing was the first leap but she sucked at lead generation, when she found quizzes and started using those, SHE TRIPLED HER LEADS AND DOUBLED HER SALES.  ...